Big Visions Deserve Bigger Stories
We’re the strategists, story crafters, and copywriters who make your message easy to find and impossible to ignore. Add a dash of Finesse, and suddenly, your brand is the story everyone’s talking about!
Where Storytelling Meets Search Power
People don’t read keywords. They read answers, ideas, and emotions that lead them to one conclusion: “These guys get me.”
How do we get your audience to that point?
As copywriters, we chase the story. As SEO specialists, we chase the data. With our powers combined, we craft content that connects with real people and performs where it counts—on Google.
What We Do
Copywriting
Words matter. We dig into your customers’ hopes and hang-ups, then translate them into headlines and pages that feel personal, offer solutions, and push for action. How do we know what to write?
We pay attention to what your customers are really saying: the questions they ask, the language they use, and the problems they’re trying to solve. Then we shape your message in a tone that reflects your brand, so it feels genuine and familiar to your audience.
SEO Strategy
Rankings aren’t magic; they’re mechanics. We audit your site, study the competition, map high-intent keywords, and build a plan that marries technical fixes with content wins. The goal?
Steady, genuine website traffic that grows month after month, attracting visitors who are actively looking for what you have to offer.
Brand Strategy
Before we get to the words, we get a handle on what you stand for. What is your purpose, what sets you apart, and how do you want to sound?
From there, we build your brand’s “voice,” so to speak—a content style guide that keeps things consistent across every channel, builds trust, and makes you the obvious choice for customers.
How We Add Value
People Proof
Before we write, we listen. Customer calls, help-desk chats, subreddit threads, the works. Those real-life snippets steer every headline and paragraph, so your copy lands like “you read my mind,” not “generic marketing.”
Easy Delivery
You get outlines first, drafts next, and quick revisions. Slack pings, Loom videos, or old-school email. Whatever keeps your day smooth. We’re like an extra teammate who shows up with a finished copy, not more to-dos.
Lightning Launches
We fully understand that launch dates shift and trends don’t wait. Our sprint workflow means we can flip a campaign, landing page, or blog series in days, not months. We keep your brand in the conversation while it’s still hot.
Your Voice, Locked In
Once we’ve bottled your tone of voice, we protect it like a trademark. Every headline, alt tag, and call to action sounds exactly like you, so customers recognise your voice whether they’re on a landing page, a LinkedIn post, or their inbox.
The Faces Behind Finesse
We’re Mitch and Dani, a husband-and-wife team who took the scenic route into digital marketing!
Mitch started out as a tradie, Dani as an admin assistant. One day, we packed up our lives, moved overseas, and spent seven years living, learning, and working around the world. Between time zones and new cultures, we found our way into SEO and copywriting and never looked back. We’d found our “thing”!
Our overseas connections introduced us to American, Canadian, and British clients, along with Australian ones.
These days, we work side by side—literally!—back in Australia, helping businesses grow through smart SEO strategy and killer writing (humble brag!).
Mitch brings technical brains to the table, with a knack for SEO and content planning. He also has a strong voice in writing for the construction, health and wellness, telecommunication, and digital marketing industries.
Dani brings creativity and a sharp, almost obsessive eye for detail. She enjoys writing for accounting, medical, hospitality, beauty, and interior design industries, but is always keen to branch out.
We have 13 years of marriage and teamwork under our belt, which shows in our business. We problem-solve together and push each other to be better for our clients.
Are you ready to team up with the Finesse Content fam? We’d love to work with you!
